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Selected Work > Southern Breeze

Southern Breeze
Integrated Launch Campaign

From TV spots to Food Trucks, Social Media to Sweet Pacs, D4 has raised awareness (and plenty of Mason jars) for Southern Breeze Sweet Tea, the refreshing new brand for client Harris Tea Co. Our rallying cry? “Share the Sweetness.”

We made a splash with an animated :30TV spot (their first!), social media, outdoor, print, eblasts, and an insanely catchy radio jingle that has customers thirsting for more. We even decked out a Sweet Tea Mobile and created a newly launched ecommerce site. Everyone’s drinking it up!

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