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Selected Work > Medecision

Medecision
Rebranding Campaign

Taking on the entire healthcare system.
Healthcare is a weighty challenge. How do you improve health while lowering costs? One company, Medecision, has been out to accomplish that from the start, with health management software solutions that are nothing short of, well, liberating. In fact, that’s their new tagline we created, intended to stand out among the many not-so-liberating products offered by competitors. It’s just one part of the brand identity package, video, event and collateral materials we employed to help differentiate Medecision.