Two Healthcare Companies Choose D4 for Re-branding

With new names and new brands, two healthcare companies launch national campaigns to accelerate growth.

PHILADELPHIA, Pa. – D4 Creative, one of Philadelphia’s top advertising and branding agencies provided branding services for Medlogix (formerly CSG, Inc), a national medical claims technology company; and LucidHealth, a new national provider of radiological services and technology.

In addition to the rebranding effort, D4 Creative also created a new website for Medlogix, a national medical claims management company:

Craig Goldstein, President of Medlogix commented, “We were about to embark on a major national strategic growth plan for CSG, Inc. the former name of the company before D4 entered the picture. We needed a marketing partner that could get up to speed quickly regarding our services and technology, position the company for dramatic growth, and help us relaunch the company. We chose D4 because they clearly demonstrated the ability to grasp what we do, the agility to move quickly, and their strategic and creative firepower.”

Based in Ohio, LucidHealth, a company that, via acquisitions, has become a leading national provider of radiology services, asked D4 to launch their new brand. From strategy to naming to videos to website to go-to-market plan, LucidHealth is already thriving in the marketplace.

Marcia Flaherty, LucidHealth CEO, remarked, “D4 Creative patiently and thoughtfully worked with our senior management team to help craft a brand and the various marketing assets to create awareness that LucidHealth is one of the leading radiological providers in the country.”

Kurt Shore, President and Chief Creative Officer of D4, commented “Both companies had the need to create brands that would instantly be perceived as best-in-class and reflective of their core beliefs as well as clearly identify their services. Our proven process helped meet those objectives.”

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