Fueling Continued Agency Growth with Extended, Cutting-Edge Client Services
PHILADELPHIA—March 16, 2015 – D4 Creative, a full-service creative, marketing and advertising agency, has appointed accomplished marketing veteran Michael Snyder as chief strategy officer and SVP of account services.
A results-driven, well-connected professional more than 20 years of career experience, he has helped achieve dramatic operational and subscriber growth for cable companies such as cable-TV giants Comcast and Discovery Communications, start-ups, and major music artists.
“Michael is a highly creative marketer and team builder, sharing our entrepreneurial approach to growing our clients’ businesses,” said Kurt Shore, D4 chief creative officer and president. “Michael was our client when he was head of marketing at Comcast’s Eastern Division. So it’s truly exciting having his intelligence, creative and business instincts, and energy here for the benefit of our clients.”
Most recently, Snyder served as chief marketing officer for Veria Living, a cable network focused on wellness and healthy living.
Earlier Snyder ran his own marketing/programming consultancy, Perfect Pitch, developing record-breaking music industry promotions with breakthrough creative for artists such as Jay Z, The Fray, Taylor Swift, Kid Rock, Green Day and Rob Thomas. Perfect Pitch also produced HD music programming for Rhapsody and MTV Networks.
Snyder has been honored repeatedly for his professional accomplishments, both in digital and traditional marketing. He has produced breakthrough consumer advertising and marketing campaigns for TV, the Web, mobile platforms and social media.
Snyder also:
- Developed a consumer launch campaign, Random Acts of Wellness for Veria Living, which captured almost $500,000 in free media coverage and significantly boosted viewership for the fourth-largest U.S. cable company;
- Crafted various marketing campaigns that drove video views from 100,000/month to more than 2 million/month;
- For 8 years straight while at Comcast, Snyder’s division led company in 100% of key marketing metrics
Snyder believes his appointment at D4 Creative and mandate to fuel further agency growth can lead to similarly impressive accomplishments on behalf of its clients.
“I’m excited about working with a proven group of creative talents such as the team at D4 Creative,” Snyder enthused. “We plan on exceeding all expectations for our existing and future clients.”
For more information, contact
Kurt Shore
shore@d4creative.com
267.439.4501