D4 Develops New Branding for NewRez LLC

PHILADELPHIA, PA – What’s new in mortgage lending? NewRez LLC. And D4 Creative, one of Philadelphia’s topadvertising and branding agencies is behind the rebranding for this national mortgage lender previously dba New Penn Financial LLC.

With a passion for helping homeowners find personalized mortgage solutions to fit their needs, investing in communities, and bringing value to its customer relationships, NewRez wanted a fresh approach to define the brand and express it in a memorable way. After months of discovery, interviews and research, D4 dug in deep and delivered a home run.

newrez logo

 “This rebranding marks the completion of our transition into the New Residential family and the beginning of bright new chapter for our entire organization,” said Kevin Harrigan, President and Chief Executive Officer of NewRez. “The launch of our new name and unveiling of the NewRez brand is also a perfect opportunity to establish new brand pillars that demonstrate our continued commitment to supporting the dream of homeownership.”

The project included new brand guidelines for all marketing materials, the name, the eye-catching ”HouseFlake” logo, tagline, presentation materials, corporate stationery, and more.

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