Humorous Cure Auto TV campaign hits a nerve, and brings national attention to regional insurance provider.
PHILADELPHIA, Pa. – D4 Creative, one of Philadelphia’s top advertising and branding agencies, continues to make a lot of noise for Cure Auto Insurance with the airing of another humorous TV spot on SuperBowl 50. “Avoid Distractions” is one of a series of edgy driving tip spots the agency created for the New Jersey auto insurance company. It was featured nationally by several advertising blogs naming it one of the best spots of the big game. Additionally, social media lit up as people debated whether it was terribly insensitive or insanely memorable. The Cure campaign can be viewed here: https://www.d4creative.com/cure
All of the national attention has resulted in increased brand awareness for Cure Auto as well as increased revenue. The core strategy of the campaign is to give more meaning to the “Drive Well” tagline by reminding drivers via a series of memorable driving tips to drive safely, thereby driving better and more likely avoiding accidents. Cure’s core business model is to set rates according to how well people drive rather than their educational level, occupation, credit score, etc.
The agency is preparing to follow up “Avoid Distractions” with surprise alternate endings of the same basic spot. (The original commercial has an ending, while morbidly funny, unnerved some people.)
D4 is also proud to announce winning several Gold ADDY awards for the Cure Auto campaign as well as a “Best of Video” Louix Award from the Art Director’s Club of Philadelphia. Additional ADDY’s were won by the agency for the photography utilized in the recently launched Martin Law multi-platform campaign that D4 created including the launch their new website: http://martinlawworkerscomp.com Martin Law is one the region’s most successful workers’ compensation law firms.
The Martin Law campaign can be viewed here: https://www.d4creative.com/martin/
Regarding the recent ADDY wins, D4’s ECD, Rich Wakefield commented, “This was the second year in a row of major wins for the D4 team. I think when other brands get a taste of D4’s unique blend of talent and ability to deliver national-class work as fast and as affordably as we do, they will be equally delighted with the results.”
Go Back to News